‘Inspiring Women’ campaign motivates students in Bangladesh

4 Jan 2016

‘Inspiring Women’ campaign motivates students in Bangladesh

The first “Inspiring Women” style event took place as a pilot in Dhaka on 23rd December 2015. Modelled on the UK campaign, it brought together many successful women from the world of work to talk with over 200 female students from different schools.

The event was hosted by Scholastica, a school in Dhaka, and supported by British MP Tulip Siddiq, who is of Bangladeshi origin and went to Scholastica as a teenager. This ‘speed career networking’ event saw groups of 7-15 students meet in small groups with successful women, to freely ask questions and get honest answers. Every ten minutes, the speakers rotated so the students could hear from six or more different people during the day. At the event, over 20 successful women took part including; British MP Tulip Siddiq and Madiha Murshed, Managing Director of Scholastica, who shared their thoughts and advice with the students.


The campaign wants to help young women from all backgrounds broaden their horizons and raise their aspirations. For girls and young women, it’s often ‘who you know’ that influences career aspirations and choice. They rely on female role models from a range of sectors, positions of responsibility and stages of their life to help to combat stereotypes about occupations – but too often girls miss out on the opportunity to learn about the wide range of jobs out there.

Volunteer Career Speed Networkers: 

Name Role/ Organisation
Amairah Ahmed Director, Global Corporates, Standard Chartered Bank
Farina Ahmed Head of Program, Acid Survivors Foundation
Pushpita Alam Managing Editor, Bengal Lights, University of Liberal Arts Bangladesh (ULAB)
Eeshita Azad Head of Arts, British Council
Farzana Brownia Channel i
Dr Nushat Alim Chowdhury Doctor; Associate Professor, Department of Ophthalmology, Bangabandhu Sheikh Mujib Medical University
Ashna Chowdhury Story teller & Counselor; Founder & CEO, Thrive
Rabab Fatima Director General, Ministry of Foreign Affairs and Ambassador-designate to Japan
Advocate Tarana Halim Hon’able Member of Parliament and State Minister for Posts and Telecommunications Division
Professor Dr Farzana Islam Vice Chancellor, Jahangirnagar University
Sonia Bashir Kabir Managing Director, Microsoft Bangladesh
Farah Kabir Country Director, Bangladesh, Action Aid
Ulfath Kuddus Head of Admissions and Communications, Pixieland Playgroup
Zara Mahbub Head of Communications and Service Quality, BRAC Bank
Maliha Quadir Founding Managing Director, Shohoz.com
Sadaf Saaz Managing Director, Jatrik and Director and Producer, Dhaka Lit Fest
Nadia Samdani President, Samdani Art Foundation; Founder & Director, Dhaka Art Summit
Sadequa Hassan Sejuti Managing Director, Future Solution for Business; Founder, Amar Desh Amar Gram
Luna Shamsuddoha Chairperson, Dohatec New Media
Fatima Yasmin Working for the Government of Bangladesh


Participating schools:  

  • Baridhara Scholars’ Institution
  • Bangladesh International School and College
  • Dhaka Cantt Girls’ Public School & College
  • BAF Shaheen English Medium School (SEMS)
  • SOS Hermann Gmeiner College
  • Rajuk Uttara Model College
  • Shaheed Bir Uttam Lt. Anwar Girls’ College
  • Ideal School & College
  • Scholastica

Bangladesh has had an elected female head of state longer than any other country in the world. But for the Bangladesh economy to keep growing, the country needs to make the most of its talented young women: overall, under 60% of women were employed in 2010 compared with almost 90% for men.

Media coverage of the event

Nearly all the coverage was in Bangla, but here is a collection of English language articles:

Dhaka Tribune – http://www.dhakatribune.com/feature/2015/dec/24/tomorrows-leaders

Financial Expresshttp://www.thefinancialexpress-bd.com/2015/12/23/7181

The Daily Starhttp://www.thedailystar.net/backpage/have-faith-you-191701

Bangladesh News 24http://bdnews24.com/bangladesh/2015/12/23/stories-about-bangabandhu-inspire-tulip-to-join-politics

Campaign in the UK

In the UK, the “Inspiring Women” campaign is part of the broader “Inspiring the Future” service which seeks to empower schools to easily coordinate many volunteering opportunities like “speed careers” events, for both boys and girls of all ages and backgrounds. The aim is to bring about a significant culture change so that it becomes commonplace that young women wherever they live and whatever their social background, get the chance to meet a wide range of women doing different jobs – from apprentices to CEOs, archaeologists to zoologists.

We know from research in the UK that by the age of 6, children classify jobs as male and female – by the age of 8, they are limiting aspirations and then by 13 many of them have already ruled out career options that don’t fit with gender stereotypes.

Inspiring the Future is a free, online, secure service that links up volunteers with schools across the country. Volunteers simply sign up to volunteer in their local area (where they live and/or where they work) and then teachers invite them in to talk to pupils about their careers: www.inspiringthefuture.org

In the UK, the overall Inspiring the Future campaign has seen great success: almost 9,000 teachers have sent over 100,000 invitations to some 25,000 volunteers, resulting in events for over half a million young people all over the country. By using a web platform and a small central team, the scheme operates at very low unit costs and is funded as a charitable endeavour by a variety of donors, grants and contracts. The campaign is run by a small charity, Education and Employers (www.educationandemployers.org)

Wider international interest

The charity has received considerable international interest in our research, Inspiring the Future and the Inspiring Women campaign. Over recent years, we have responded to invitations to speak in Australia, Canada, the United States, Italy, Denmark, Cyprus, Belgium and Italy.  Enquiries have come from over 35 countries as diverse as the Australia, Bangladesh, China, Spain, the UAE, United States and Zambia. We are currently considering how to respond to this interest, share our technology and practical experience of launching free programmes for schools in the UK – please see our International page.

Soft launch of ‘Inspiring Women in China’

A soft launch of Inspiring Women in China took place in October 2015 with the help of the British Council, with a larger, more formal launch planned for Summer 2016.



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