Invitation to Participate

 What do young people think about the future?

We are inviting you to participate in ground-breaking research looking at what 14-18 years olds think about the future. And it is very quick and easy to do!

The findings will be published in a report entitled “Facing the Future” with the OECD during the World Economic Forum in late January 2020 in Davos.

The international survey asks 14-18 year olds about the issues that most to them, their career aspirations and concerns about the future. The on-line survey  called “Your Voice” comprises mainly of tick boxes and three questions where students can provide written answers. In addition, they can indicate if they want to record a short video or write a letter. It will take them about 5 minutes to answer the questions, but you can flick through the survey in less than a minute. It gives them the chance to highlight issues that matter to them and to get their voices heard on an international platform.

To take part in the survey please click here .

Invitation to Participate

We appreciate the immense pressures schools and colleges are under and are keen not to add to this! We anticipate that the survey will take up very little time – perhaps a mention in registration or assembly and the circulation of the link to your students.

As our way of saying thanks we will provide schools and colleges who take part with a bespoke report and analysis of their students’ answers. We hope this data will be helpful to you in planning your careers provision and in providing you with additional evidence of how you are providing personalised support for young people. We will also list all schools and colleges that have taken part in the report. And students will be given the option to be entered a draw with prizes including Amazon vouchers, iPads and Bluetooth headphones.

What will we do with the information?

The data will be anonymised so that responses can only be reported in general terms. Schools/colleges or pupils will not be ranked against others.

If they have given us their permission, we may contact some individuals who have provided a particularly insightful answer to one of the longer questions and ask them to submit a video or a letter to us telling us what they think.

If you have any questions about the survey, please get in touch with Martin Rogers, Senior Researcher, Education and Employers,, telephone 0207 566 4894

Many thanks for taking part.

Nick Chambers


Drawing the Future

The survey of 14-18 year olds follows on from a survey of 7- 11 year olds who were asked to draw a picture of the job they want to do when they grow up. The biggest survey of its kind sought to determine the factors influencing career choices, if the children personally knew anyone who did the job, and if not, how they knew about the job, as well as their favourite subject. Over 20,000 entries were received from Albania, Austria, Australia, Bangladesh, Belarus, China, Columbia, Iceland, Indonesia, Mexico, Pakistan, Philippines, Portugal, Romania, Russia, Serbia, Switzerland, Uganda, UK and Zambia.

Produced in partnership with the NAHT, OECD Education and Skill, TES Global, UCL Institute of Education (IOE) and Education and Employers the key findings were:

  • The patterns of jobs chosen by seven-year-olds mirror those selected by 17-year olds
  • Gender stereotyping about jobs is set from a young age
  • Family, TV, radio and film have the biggest influence on children’s choices
  • There is a need for greater access to career role models from a young age
  • Children’s career aspirations have little in common with projected workforce needs, which could have serious implications for the UK’s economy
  • Children in some developing countries often aspire to more professional jobs than those in some affluent countries.

The report which can be read here. was presented to economic and business leaders from around the world at Davos on the 25 January 2018. Media coverage included



BBC Online

BBC Online Education



Mail Online

World Economic  Forum

World Economic Facebook



Channel 4 TV News

Mail Online



Channel 4 News

The Guardian science blog