Education and Employers responds to new research from the OECD showing a huge gulf and mismatch between ‘traditional’ career aspirations and the current job market
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UK charity, Education and Employers, is calling for urgent action to avert a ‘lost generation’ youth unemployment crisis that is now taking hold in the UK.
The call comes on the day that the OECD published ‘The State of Global Teenage Career Preparation’ – a major report on the huge mismatch globally between young people’s career aspirations and the future job types available.
Whilst jobs have grown rapidly since the year 2000 in the digital, computing, data science, renewable energy and green sectors, the jobs that young people aspire to has hardly changed in 25 years. And young people are more uncertain about their future careers than ever before according to research.
Official figures for the UK from the ONS show there are almost 1 million (987,000) young people not in education or employment (NEET) – the highest figure in over 10 years.

Yet at the same time employers are struggling to recruit, leaving the UK facing a skills shortage and creating a reliance on recruitment from overseas for jobs such as, biological scientists, bricklayers, care workers, carpenters, graphic designers, laboratory and pharmaceutical technicians and roofers (Source: Home Office Skilled Worker visa: immigration salary list)
In the UK the study found that 46.4% of young people are uncertain about their career options – a rise from 24.6% in 2018, placing the UK as one of the worst rated countries out of the 80 countries featuring in the research.
Moreover, their aspirations are concentrated around a small number of mainly traditional jobs with 50% of young people apparently focused on just 10 jobs which include actor, doctor and lawyer. Very large numbers of young people are also focusing on jobs such as social media influencers and sports stars where the chances of succeeding in these areas are very slim, rather than training for employment in areas that are expanding and in need of resourcing.

The report was formally launched at Harris Academy, St John’s Wood, London at 10am on Tuesday 20 May 2025. Following the launch by Andreas Schleicher, he and a range of volunteers – many from Amazon, who kindly supported the report – took part in Inspiring the Future career insight chats in a speed-dating format.
It was an opportunity for the students to talk and ask questions about a variety of future career options. Alongside this there were a series of other activities with the volunteers, including a Robotics Engineer joining virtually from a factory in Germany, and a Masterclass on top tips when applying for jobs, apprenticeships or university.
Inspiring the Future
Nick Chambers, CEO of Education & Employers, said about the impending crisis:
“We are letting future generations down when it comes to preparing them for the world of work, with nearly 1 million young people not working or studying in the UK. That is first and foremost a waste of their individual potential, but also at a macro level, it’s a massive cost to the UK economy and to taxpayers.
“Young people’s knowledge of jobs and the opportunities open to them is largely driven by people they know, as well as TV and social media. In many cases it leads them to aspire to a very narrow number of traditional roles that are not in synch with the growth-generating roles that the UK needs. It also results in unequal access to role models and understanding of routes into careers, creating a divide between the ‘haves’ and ‘have nots’
“We need urgent action today to secure growth and full youth employment tomorrow. This means immediately scaling up our efforts to help young people see what they can be. Our charity’s mission is to ensure that every young person in our country, wherever they live, whatever their parents’ or carers’ circumstances, can meet a diverse range of volunteers to hear first-hand either in person or virtually about jobs and the world of work.”
This can be done quickly and easily, and swiftly scaled to cover millions of young people through initiatives such as the ‘Inspiring the Future’ programme run by the charity. It’s a simple premise – a volunteer from the world of work simply chats informally to pupils either in primary or secondary schools, inspiring them about their job and career journey. This combination of either in-person or interactive virtual chats has the potential to revolutionise how children and young people see the opportunities open to them – giving them the chance to meet a diverse range of people doing different jobs, regardless of their geographic or socioeconomic background or family connections.

“One hour a year from each of our volunteers regularly throughout a child’s school years will have a hugely positive impact on their future life choices. Our extensive research has shown continuous interventions starting in primary school are needed”.
And with the right buy-in from employers, politicians, and schools it is so quick and easy to do. Volunteers from all levels, from apprentices to CEOs, and across all economic sectors, from AI analysts to zoologists can sign up and be instantly connected with young people in the classroom. Schools can integrate these visits into their career-related learning or the taught curriculum by searching the database of volunteers and inviting them at the click of a button – just like on-line shopping.
Over 452,000 children and young people every year are meeting and chatting with people from the world of work through the Inspiring the Future platform. 92,000 people have registered as volunteers together with 12,500 primary and secondary schools. It has already enabled 4,950,000 interactions between young people and people from the world of work.
The charity is seeking support to massively expand this reach so that every young person can hear from a career role model. As a matter of urgency, we want to increase from reaching just under 0.5 million children to 1 million, and then to 5 million.
Now is the time for action to guarantee that our young people fully understand the opportunities open to them and that we have the future workforce we need to ensure a vibrant and prosperous economy and society for years to come.
OECD and Education and Employers
Valuable insights from ‘industry’ experts
The following high-profile webinar, attended by over 1,000 participants from around the world, presented and critically examined the findings of the OECD report, and included an in-depth discussion on potential solutions. The seniority of the expert panel (below) underscores the gravity of the issues:

Andreas Schleicher
OECD
Director for Education and Skills
Peter Cheese
CIPD
Chief Executive
Cath Possamai
Amazon
Director, Talent Acquisition (EMEA, India, APJC, LATAM)
Anthony Mann
OECD
Senior Analyst – Education and Skills Directorate
Nick Soar
Harris Federation of Academies
Executive Principal
Nick Chambers
Education & Employers
Chief Executive
OECD webinar from an expert panel.
View the slides from the webinar
Insights about children and their career aspirations and the mismatch with the reality in the workplace needs.
OECD Report
The full OECD report, with foreward by Nick Chambers, CEO of Education and Employers, is below. It can be viewed online or downloaded (using the ‘save’ icon in the top navigation).
OECD and Education and Employers and Inspiring the Future finding solutions to disparities in children’s career choices and the jobs available to them in the workplace when they leave school or education in general.
OECD and Education and Employers and Inspiring the Future finding solutions to disparities in children’s career choices and the jobs available to them in the workplace when they leave school or education in general.
OECD and Education and Employers and Inspiring the Future finding solutions to disparities in children’s career choices and the jobs available to them in the workplace when they leave school or education in general.
OECD and Education and Employers and Inspiring the Future finding solutions to disparities in children’s career choices and the jobs available to them in the workplace when they leave school or education in general.
OECD and Education and Employers and Inspiring the Future finding solutions to disparities in children’s career choices and the jobs available to them in the workplace when they leave school or education in general.
OECD and Education and Employers and Inspiring the Future finding solutions to disparities in children’s
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Career Readiness Tool
Created by the OECD, the Teenage Career Readiness Dashboard is interactive and enables users to explore how well 15-16 year olds in different countries are prepared for their future careers.
It allows comparison across countries, genders, and social backgrounds, offering valuable insights to identify gaps and improve career guidance and education policies, using data from the PISA 2022 study.
Access the Career Readiness Dashboard here
Helping students in their career choices
For more information
You can get in touch with us directly at info@educationandemployers.org
- Inspiring the Future working with OECD identifying and fixing the major issues with children aspiring for jobs that don’t actually then exist in reality.
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