New Danish female leadership campaign inspired by #RedrawTheBalance

Inspired by our Redraw The Balance video highlighting gender stereotyping in primary schools (viewed over 100 million times), a new campaign in Denmark looks at the lack of female leaders represented in the media and calls for children to get access to such female role models. 

‘Rollemodeller for Alle’ was launched last week by Danish organisations Female Leadership Academy and Kvinde Kompagniet. The campaign focuses on the need for more women in business leadership and hopes for a ‘domino effect’ of inspiration and encouragement for future generations. 

The campaign launched with the video below: 

Find out more about the campaign.

Produced back in 2016, Redraw the Balance continues to make an impact across the world. Josefine Volqvartz, chair of Kvinde Kompagniet, created the 2020 Danish version of Redraw the Balance shown below.  

Watch more versions of Redraw The Balance – from our original video filmed in the UK to those created in China, Canada, and South Africa.