Previous research on the career aspirations of teenagers

Drawing the future follows on from a previous report Nothing in Common done by the charity and launched by Sir Martin Sorrell which mapped the career aspirations of 10,729 British teenagers aged 13-18 against the projected demand for UK employment over the period 2010-2020 (some 13.5 million jobs) across 25 occupational areas. The report, Nothing in Common included full details of teenage occupational aspirations segmented by age and by the type of school attended. Statistical analysis of the association between the career aspirations of teenagers and projected labour market demand found the career aspirations of teenagers had nothing in common with the projected demand for labour in the UK. Press release Nothing in Common (PDF) and BBC coverage here: BBC News Teenage mismatched job ambitions.