Adeline joined the charity early 2025 and is responsible for marketing strategy and planning as well as ensuring delivery of communications and branding. She has been key in establishing our ‘USP’ which is true to us and based on insights, and taking a much more planned approach to our marketing.
Adeline comes from a commercial background – having worked for an airline for c15 years and other Blue Chip organisations. Until recently she ran her own successful consultancy business before joining the charity, working with a number of Manchester charities and the University of Salford.
Outside of work, she has a real love of learning and is a keen horse-rider, having originally dreamed of being a jockey ‘when she grew up’. Life at home is full and lively with her two adopted dogs (a Vizsla and Welsh Sheepdog), her two adopted girls and husband. When she does get time to herself, it’s seeing friends, films and reading – she’s currently enjoying Seven Wonders of the Industrial World.